Introducing Partners: Titoni – A success story in China from a pioneering family business

Titoni is indeed a unique Swiss watch brand. Rather unknown in its own country, the name is synonymous with excellent and precise timepieces across Asia, especially in China. Behind this success story in the Far Eastern is an unassuming family business from Grenchen.

Our Gold Partner is an independent, family-owned watch manufacturing company, based in Grenchen. At the foot of the Jura mountains, an area with its rich heritage and history of watchmaking in Switzerland, Fritz Schluep put his visionary ideas into practice. The trained watchmaker established in 1919 a small watch workshop and developed his first timepieces under the name Felco. Success was not long in coming, and soon the company established itself over the years as an internationally renowned brand for watches, known today as Titoni. Remained as one of the rare family-owned watch brand in Switzerland, Titoni has been overseen by three generation of the Schluep family throughout its history. Although Switzerland has many famous watch brands, Titoni distinguishes itself in that it not only serves wealthy people but opens its arms to a broader consumer base with a reasonable price range and undiscounted quality.

With his strong entrepreneurial spirit, Fritz Schluep expanded abroad early and passed his global views down to his inheritance. Thus Titoni became an acknowledged pioneer in internationalisation, reaching a global clientele. Since the 1950s the brand is strongly positioned in China, with around 800 sales outlets, along with roughly 50 services centers on the mainland. Due to its long-standing presence on the Chinese market, Titoni has evolved to become one of the most popular foreign brands in China. Having maintained excellent business relationships for decades, Titoni has established a sense of trust, which gives them a competitive advantage and seizes opportunities more quickly than the competitors. The high quality of Titoni’s watch-making, its classic design and dedicated after sales service have won the brand increasing clients in China over the decades. From the very beginning Titoni has been committed to the interests of its clients and has listened to their voice with gratitude.

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