What is Insight China

Insight China is a prestigious project in its 17th year at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW) and offers ambitious students the opportunity to gain insights into China’s cultural and economic diversity. By promoting exchange between professionals and students, both sides benefit from each other through the combination of theory and practical experience. The aim is the transfer of knowledge between the delegation of students and the companies that are involved in the project to create and strengthen the foundation of doing business in China.


The Project’s Milestones

Insight China consists of three major parts: The Preparatory Seminar, the On-Site Seminar and the Final Event. Each of the Milestones has its own aims but all stand in the overall framework of broaden the participants’ horizon in terms of knowledge transfer between theory and practice.

1. Preparatory Seminar

The Preparatory Seminar takes place in the building of FHNW in Olten, Switzerland. The seminar will not only be about how business is done in China and what to consider in terms of Chinese culture but also it is focused on this year’s topic “The New Silk Road – One Belt One Road”. In order to reach these objectives, exclusively selected speakers from various fields such as Management, Law, Politics and Culture will offer a thorough introduction to life and work in China. All members of the delegation team will be present at the Preparatory Seminar..

2. On-site Seminar

The second part of the project takes fhnw internationalplace in different metropolises in China. The whole delegation of about 30 students as well as several university lectures will attend the On-Site Seminar. The study trip mainly focuses on transferring knowledge between senior executives, government officials, Chinese universities and FHNW students. This will be achieved by visits of companies, public institutions as well as universities. Regarded as an outstanding journey, it is a must for everybody who seeks to broaden one’s horizon in a unique manner and who would like to discover how Chinese do business in real.

3. Final Event

In order to reflect on the learnt lessons and digest the impressions of the Preparatory Seminar and the On-Site Seminar, a Final Event will take place in Olten. Insight China as well as its partner projects will present their insights and experiences.