Introduction of our New Logo

Introduction of our New Logo

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Just like China, Insight China continuously develops itself further, with each year it is taking place. With the next year’s edition celebrating its 20th anniversary, Insight China can proudly look back at two decades of history as the first International Student Project of the FHNW.
For this cause, we love to present you our new logo, which will accompany Insight China and its participants from now on. With the red colour, which symbolizes luck, we would like to wish the next project team a great start and good luck for the tasks lying ahead. At the same time, the new design combines traditional characters with a modern style displays the combination of traditional and modern values in today’s China.

The individual characters are read from top right to bottom right, top left to bottom left. The characters on the right stand for ‘Insight’. Combining the top left ‘middle’ with the bottom left ‘Country’, results in spelling out ‘China’ (also known as ‘Middle Kingdom’).

We are really happy to share this new logo with all of you and simultaneously use it to wish the new Insight China team all the best for the future.

Thank you for your support.


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